Values Đạt Foods brings to farmers and consumers
1. About Đạt Foods
Đạt Foods has been 4 years old since 2019. It achieved certain aims in guiding farmers to grow natural peanuts and develop nut butter products. Specifically, Đạt Foods accompanied with farmers to cultivate clean peanuts, produce qualified products to bring to consumers high quality nut butter jars.
Đạt Foods was founded by three young founders – Tran Dang Dat, Bui Thang Long and Luan Jenkins. Due to the same idea and orientation, the founders and their team created Đạt Foods brand. Experiencing difficulties, Đạt Foods has gradually stabilized in operating processes from cultivating natural peanuts to modern technology production models and developing consumer markets for clean products.
2. Ask and answer about founders: Fun – quality in value of Đạt Foods
1. If you compare Đạt Foods as love, how did the founders fall in love with Đạt Foods and make decision to establish Đạt Foods?
– The founders come together for a value to do community activities in the form of social enterprise when learning about the difficulties of farmers such as unstable price, traditional farming using chemical fertilizers and pesticides, which is harmful to health.
2. In your opinion, what is the most important value at Đạt Foods that founders want to achieve?
– Đạt Foods has 5 values towards human development, transparency, nature, community, and equality. After 4 years of establishment, Đạt Foods always focuses on the value of human development. That is reflected in the feelings from the interns after working here. They feel about chances of learning, caring among the members, developing themselves, being free to create, to give suggestions and they are always proactive in their work from idea to implementation of the plan.
3. What motivates you to develop Đạt Foods?
– Not only focusing on the value of human and community development, nature is one of the elements Đạt Foods aims for with the desire to offer healthy products. The greater the consumer demand for organic products is, the more the producer must meet the quantity and then the farmers participating in clean farming will increase.
3. 5 commitments of Đạt Foods to farmers and consumers
To ensure standards that support farmers to access new agricultural methods and safe products for consumers, Đạt Foods and its staff have made commitments to farmers and consumers:
- Human development:
Shaping the comprehensive capacities (attitudes, knowledge, and skills) is basis to increase the social relationships of individuals and partners. This is very important because when an individual or organization develops in a positive direction, the people around them – partners and community will develop.
- Transparency:
With the criterion of creating trust among members as well as ensuring trust with partners, Đạt Foods is always ready to exchange candidly, clearly and share information in various fields (agriculture, production, marketing, sales) and work, mission, values, strategy with members and partners.
- Nature:
The human mindset is “Respecting for pure qualities, innate human inclinations”. Nature aims to protect the physical and mental health of individual and community and protect the living environment. At Đạt Foods, there are two things to aim for in its natural value. For product, no chemical fertilizers and no pesticides are used in the process of growing peanut, Đạt Foods exploits the potential of biological ingredients instead. For humans, Đạt Foods gives opportunities for members to develop according to their natural personality and everyone’s biological habits.
- Community:
Đạt Foods connects the community by actively participating in social activities; builds and develops material areas based on the internal resources of each community for projects to be developed sustainably. Đạt Foods has activities connecting people to be able to offer more suitable products.
- Equality:
At Đạt Foods, members always respect each other to promote effort. At work, individuals are free to contribute ideas to make decisions and give solutions in situations. Spirit of learning and independent opinion are always enhanced.